Now what happens when the next trend, is to be trend-less— or at least to appear as so? An example of an approaching phenomenon is what can only be bottled down to as “Kate Moss Minimalism.” While fast fashion and its’ immense growth has not slowed down, individuals have decided to use TikTok to “romanticize” scaling back their closets in a “Dakota Johnson,” “Kate Moss” way. I can’t count the amount of times I’ve come across TikToks of people saying they want to only wear black tees and jeans in a “Dakota Johnson going to the farmers market” way.
@overpricedoatmilklatte does this make sense ♬ Duvet - bôa
This specific trend has shed light on the fast fashion issue. TikTok influenced many consumers to shift into a different buying pattern. Younger people are seeking high quality, sometimes luxury, garments that can be worn for life. For long, We have been regurgitating and referencing the McBling aesthetic of the early 2000s and the Clueless style of the 90s, but an area of the 90s that is less saturated is the chic minimalism. Kate Moss in Levi’s and a white tank, Marc Jacobs for Perry Ellis, and more rule Pinterest. While social media took part in fast fashion empires rocketing in popularity over the pandemic, it also played a large role of educating the public of its’ harm to the world. Somewhat creating a movement itself, a lot of young people have denounced overconsumption and have expressed their desire to curate a closet that will age gracefully.
Saying goodbye to the “Mall Culture” of the mid 2000s (i.e. collecting cheap tops from Forever 21), many Gen Z and Millennials have instead opted for saving up for investment pieces.
Investment items don’t have to be a $1,000 leather jacket or a luxury bag. For me, it is Paloma Wool sweaters and Find Me Now mesh pieces. I buy one Paloma Wool sweater a season and wear them on rotation every week. My Find Me Now dress is out all year. In the summer, I wear it alone. In the winter, I layer sweaters, tees, and blazers. Investing in your closet means buying good quality items you want to put on. I.E this Rationalle set. While it is entirely socially acceptable to drop a grand on Loubs and Chanel, I spend the most money on comfort wear. My personal buying decisions are based around the facts that:
You can’t have buyers remorse over something you wear all the time.
Or something that strikes joy from just that short glimpse while you walk past your closet every morning.